Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

This week, many Americans will hit the road to spend Thanksgiving with friends and family. It’s traditionally been one of the most popular travel weeks of the year. But recently, some have avoided traveling too much due to increasing travel costs. So are any people changing their travel plans this year?

thanksgiving travel

Thanksgiving Travel

In Ask Your Target Market’s latest survey, 13% of respondents said that they always travel over Thanksgiving week. 37% said they’ve traveled to see friends and family for Thanksgiving many times in past years. 23% said they’ve traveled for Thanksgiving at least once. And 28% said they’ve never traveled for Thanksgiving.

Changing Plans

This year, 22% said they definitely plan to travel at least an hour or more to see friends and family for Thanksgiving. 71% do not plan to travel. And 8% are still unsure. That’s just slightly different from last year, when 24% had travel plans for Thanksgiving, according to a November 2013 survey.

Of those who plan to travel this year, 79% plan to use their personal vehicle. 19% plan to fly to their destination. 9% plan to take a bus. 5% plan to take a train. And 2% use other transportation methods such as rental cars.

Transportation Costs

Of those respondents who do not plan to travel this Thanksgiving, 19% said that travel costs definitely played a role in their decision. 18% said that travel costs somewhat impacted their decision not to travel over Thanksgiving. And 63% said that travel costs didn’t play a role in their decision at all. Those numbers haven’t changed much since last year’s survey either.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Free Turkey from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 22 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.