Thanksgiving Travel Survey: Slight Increase in Travelers This Year

Thanksgiving week includes several of the busiest travel days of the year. As people plan to head home or to visit friends and family for the holiday, there are lots of things to take into consideration. Different travel methods come with different costs and potential traffic or wait times. So how many plan to travel over Thanksgiving this year? And how many are planning to use popular tools or apps to help with their travels?

thanksgiving travel

Thanksgiving Travel

In Ask Your Target Market’s latest survey, 27% of respondents said that they are likely to travel an hour or more to see friends or family over Thanksgiving this year. Last year, just 22% had plans to travel over Thanksgiving week, according to a November 2014 survey. So this year is likely to see a bit of an increase.

Of those who do have travel plans, 81% said they are likely to use their personal vehicle for their Thanksgiving travels. 16% are likely to fly to their destination. 12% plan to rent a car. 9% plan to travel by train. And 8% plan to travel by bus.

Travel Habits

In general, just 9% of respondents said that they always travel over Thanksgiving week. 12% have done so many times in the past. 38% have traveled for Thanksgiving at least once or twice. And 41% said they’ve never traveled an hour or more for a Thanksgiving celebration.

Helpful Tools

Those who are traveling this year have more choices than ever when it comes to apps and other tools to help the Thanksgiving travel process run smoothly. 42% of travelers said they are likely to use travel apps or other tools to help plan their trips or avoid delays. The most popular tools mentioned include Google Maps, MapQuest, The Weather Channel, Uber and Waze.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Lancaster Drive traffic from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 22 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.