The Beatles Survey: Group Could Impact Streaming Customers

Today is Global Beatles Day. The Beatles have long been considered one of, if not the most popular musical groups of all time. Many of their songs still get a lot of airplay. But with the rising popularity of streaming services like Spotify and Pandora, The Beatles haven’t allowed their music to be added to such platforms. How many would like to see their music added to streaming services? And what are people’s overall opinions of The Beatles?

the beatles

Beatles Fans

In Ask Your Target Market’s latest survey, 35% of respondents said they consider themselves to be fans of The Beatles. 33% said they are somewhat interested in their music. 25% said they are not Beatles fans. 7% have never really listened to The Beatles. And 1% said they’ve never even heard of them.

Overall, 70% of respondents who have heard The Beatles said they have a generally positive opinion of the group’s music. Just 9% said they have a negative opinion of The Beatles’ music. And 21% are pretty neutral about it.

Favorite Songs

The group has so many different songs that have made it to the top of the charts. And as such, people’s favorites tend to vary. The most popular Beatles songs among respondents include Hey Jude, Yesterday, Yellow Submarine, and I Wanna Hold Your Hand.

Streaming Music

When it comes to streaming music, Beatles songs still aren’t available on many of the popular platforms. However, 30% of respondents said they would be likely to switch or sign up for a new music streaming service if it were to give them access to Beatles songs. 33% said they would be unlikely to do so. And 36% were neutral or completely undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: The Beatles at Wellington Airport from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.