Travel Rewards Survey: Majority of Users Say Programs Impact Travel Decisions

Travel rewards programs like frequent flier miles and hotel points cards have been popular for years. They allow travelers who use the same hotels, airlines, or rental companies to save money or earn other benefits when traveling. How many travel enough to take advantage of these rewards programs? And how much do they impact which companies consumers utilize when traveling?

travel rewards


In Ask Your Target Market’s latest survey, just 7% of respondents said they travel at least once per month. 27% said they travel a few times per year. 17% travel about once per year. 8% said they travel every few years. 29% said they rarely travel. And 14% never do.

Methods of Travel

So what are the most popular methods and places to stay when traveling? 75% of travelers said they have used their personal vehicle for travel purposes within the last year. 36% have used an airline. 17% have used rental vehicles. 13% used busses. 12% used trains. And 5% have used RV’s.

In terms of accommodations, 61% of travelers said they have stayed in a hotel over the past year. 47% have stayed with friends and family while traveling. 14% have stayed at a campground. 10% have stayed at a bed and breakfast. And 9% have used rental homes.

Travel Rewards

And how many take advantage of travel rewards programs? 21% of travelers said they currently use multiple different travel rewards programs, such as frequent flier or hotel rewards offers. 16% said they use one travel rewards program. And 63% do not use any.

More specifically, 32% of those who use travel rewards programs said that they have a large impact on which hotels, airlines, or other travel companies they patronize. 53% said that travel rewards programs somewhat impact their travel decisions. 13% said that rewards don’t really impact their travel decisions. And just 2% of those who use rewards programs said they don’t impact their travel decisions at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: I love these dumb poses! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 5 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.