Trick-or-Treating Survey: Safety Concerns Not Impacting Many Plans

Halloween is just around the corner. And as with most years, trick-or-treating will be a big part of many people’s celebration plans. But although trick-or-treating has been a popular activity for kids and families for generations, it has changed a bit in recent years due to some safety concerns. So just how many people plan to go trick-or-treating or otherwise take part in this tradition?



In Ask Your Target Market’s latest survey, 22% of respondents said they definitely plan to go trick-or-treating, or at least take someone trick-or-treating this year. 13% said they are still undecided. And 65% said they do not plan to go trick-or-treating this year.

Alternatively, 32% of respondents said they plan to pass out candy or other treats to trick-or-treaters this year. Another 20% said they might pass out candy. And 48% definitely don’t plan to pass out candy to trick-or-treaters this year.

Past Years

Looking back, however, it seems that most people have taken part in trick-or-treating at some point or another. 60% of respondents said they’ve gone trick-or-treating many times before. 16% said they’ve gone trick-or-treating once or twice in past years. And just 24% of respondents have never gone trick-or-treating.

In addition, 57% said they’ve passed out candy to trick-or-treaters many times in past years. 25% said they’ve passed out candy once or twice before. And 18% said they’ve never passed out candy to trick-or-treaters.

Safety Concerns

So what about the safety concerns that could potentially keep some people from taking part in trick-or-treating festivities? Overall, just 16% of respondents said they consider trick-or-treating to be a very safe activity. 55% consider trick-or-treating to be somewhat safe. 14% think it can be somewhat unsafe. And 5% think it is very unsafe. Those who are taking part in the festivities this year were more likely to consider trick-or-treating to be at least somewhat safe.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: trick or treat from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.