Tumblr Survey: Few Use Tumblr More Than Other Sites

Online analytics companies have said that Tumblr was nearly as busy with activity during MTV’s Video Music Awards this weekend as more established sites like Twitter. Yahoo recently acquired the social media blogging site. Has the site gained much popularity since the acquisition? And how do people use Tumblr compared with other social media sites?


Tumblr Users

In Ask Your Target Market’s latest survey, 5% of respondents said that they use Tumblr often. 11% said they use it sometimes. 10% said they rarely use Tumblr. And 74% said they never use it. Those numbers haven’t changed much since a May 2013 Survey, where 6% said they often used Tumblr, 11% said they sometimes used it, and 8% said they rarely used it.

But just because most people don’t use the site, it doesn’t mean there can’t be a lot of activity on any given day, particularly if the site’s users are very active. Of those who have used Tumblr, 10% said they post on the site multiple times per day. 8% said they post on Tumblr daily. 18% said they post a few times per week. 7% post about once per week. 13% post a few times per month. 31% of users said they rarely post on Tumblr. And 14% said they never do.

Other Sites

68% of Tumblr users said that they use other social media sites more often than they use Tumblr. 15% said they use Tumblr more often than they use any other social media sites. 11% said they use Tumblr just as often as they use other social media sites. And 6% said that they only use Tumblr.

Brand Awareness

Yahoo’s Tumblr still isn’t getting as much use as many other sites, but awareness of the site could still be growing. Of those who do not use Tumblr at all, just 1% said they have used the site in the past. 14% said they know what it is. 42% said they have just heard of it. And 43% said they have never heard of Tumblr at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: TUMBLR! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 27 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.