Many consumers use sites like Facebook to follow their favorite companies and brands, and some even value Facebook pages over companies’ official websites. But Twitter is another site where companies attempt to engage consumers. How do Twitter users value the companies and brands they follow compared to Facebook users and those who visit official company websites?
In Ask Your Target Market’s latest survey, 31% of Twitter users said they don’t follow any brands or companies on Twitter. 21% said they follow just one or two of their favorite brands. 23% said they follow fewer than ten brands on Twitter. 14% follow between ten and twenty brands. And 12% said they follow more than twenty brands on Twitter.
Of those who follow company Twitter accounts, 15% said they always read the tweets posted from these accounts. 29% said they read the tweets most of the time. 25% read them about half the time. 26% said they rarely read them. And just 5% who follow brands on Twitter said they never really read their tweets.
But Twitter isn’t just about reading tweets. 8% of users who follow brands on Twitter said they always click links or interact with the brands they follow. 18% said they click links or interact with brands most of the time when they see their tweets. 34% said they interact with brands about half the time on Twitter. 38% said they rarely interact with brands on Twitter. And 2% said they never click links or interact with brand twitter accounts.
On the other hand, 9% of Twitter users said they visit the official websites of the favorite companies or brands daily. 16% said they visit these sites a few times per week. 7% said they do so about once per week. 20% said they visit these sites a few times per month. 13% do so about once per month. 27% said they rarely visit the official websites of their favorite brands. And 10% said they never do.
Just 10% of Twitter users said they consider a company’s Twitter account to be more useful than its official website. And 64% said they think a company’s official website is more useful than its Twitter account. 27% said they think the two are equally useful. In AYTM’s survey about Facebook usage last week, 20% of Facebook users said they value a company’s Facebook page more than its official website, and 44% said they value a company’s official website more than its Facebook page.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 1 via AYTM’s online survey panel.