With Twitter’s upcoming IPO, many believe the site and its apps will begin to offer more advertising options to increase profitability. Twitter isn’t known for having many disruptive ads on the site, so would an increase impact the user experience? What do people think about Twitter ads versus ads on other social media sites?
In Ask Your Target Market’s latest survey, 52% of respondents said they currently have a Twitter account. Another 8% said they have used Twitter in the past. And 41% have never used Twitter.
17% of Twitter users said they actually like Twitter ads. 18% said they dislike the ads on Twitter. 54% said they don’t really notice the ads on Twitter. And 11% said they had no opinion about Twitter ads.
If Twitter begins implementing more advertising on its site and apps, just 17% said they would definitely continue using Twitter. 50% said they would probably continue to use Twitter. 26% said they would probably not use Twitter anymore if it included more advertisements. And 6% said they definitely would not continue using Twitter.
So how do Twitter ads stack up against ads on other sites? 82% of overall respondents said they use social media sites other than Twitter. As for the ads on other sites, 16% said they like them. 32% said they dislike ads on other social media sites. 40% said they don’t really notice such ads. And 12% said they have no opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 29 via AYTM’s online survey panel.