Twitter has begun the early stages of filing for its IPO. It isn’t the first social media platform to do so. Facebook made its IPO in 2012 and many experts considered it to be a disappointment. So Twitter will likely try to learn from the experiences of Facebook and price its stock more modestly. What are the initial thoughts about the Twitter IPO among consumers? And how do they compare to what people thought of Facebook?
In Ask Your Target Market’s latest survey, just 5% of respondents said they definitely plan to buy shares of Twitter’s upcoming IPO. Another 16% said they would consider it. And 79% said they don’t plan to buy any shares of Twitter’s IPO. Those numbers are nearly identical to those from a May 2012 survey about Facebook’s IPO, where 5% said they planned to buy shares and 16% said they would consider it.
Though not many are planning to take advantage of Twitter’s IPO, it might not have that much to do with Twitter itself. 58% of respondents have never bought any stocks at all. 23% have bought them in the past, but don’t currently own any. And 20% currently own stocks.
22% of respondents said they think shares of Twitter’s IPO seem like a good investment for those who can afford it. 23% said they don’t seem like a good value. And 55% were unsure or had no opinion.
Opinions about the value of Twitter’s IPO may have been impacted by what happened with Facebook, since more people were optimistic about that IPO last year. 33% said they thought Facebook’s IPO seemed like a good value, and just 21% said they didn’t think it would be a good value.
In general, 12% of respondents said they have a very positive opinion of Twitter as a company. 29% have a somewhat positive opinion of Twitter. 47% were neutral or had no opinion. 6% said they have a somewhat negative opinion of Twitter. And another 6% have a very negative opinion of Twitter.
On the other hand, 11% of respondents said they had a very positive opinion of Facebook in the May 2012 survey. 31% had a somewhat positive opinion of Facebook. 43% were neutral or had no opinion. 11% described their opinion as somewhat negative. And 4% had a very negative opinion of Facebook.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 16 via AYTM’s online survey panel.