Twitter Moments Survey: New Feature Could Draw New Users

Twitter just announced a new feature that it’s calling “Moments.” The update is intended to make following major news stories, sports and similar events a bit easier, especially for new users. So what do Twitter users and potential users think about the new update and how it might impact the social platform?

twitter moments

Twitter Users

In Ask Your Target Market’s latest survey, 38% of respondents said they currently have an active Twitter account. Another 20% said they have an account with Twitter, but they don’t ever use it. 5% have signed up for Twitter in the past but no longer have an account. And 37% said they’ve never used Twitter.

Ease of Use

Of those who currently use the platform, 74% find Twitter to be at least somewhat easy to use. 63% even found it easy to use back when they first joined. 47% said they regularly use Twitter to follow news stories, sports or other events. And 50% of current users said they wish there was an easier way to find top tweets relating to news items or popular stories on Twitter.

Twitter Moments

Overall, just 16% of Twitter users are familiar with the new Moments feature so far. Of those respondents, 58% think that Moments will make Twitter easier to use, especially for newer users.

Of those who do not currently use Twitter, 21% said they would be likely to sign up for the platform if it provided an easier way to find tweets related to news or events that interest them. Since that’s basically what Twitter Moments aims to do, maybe the platform will see an influx in users in the coming months.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Twitter Eggs at OSCON from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.