Twitter recently announced its plans to launch a music service that will likely help its users find and listen to trending songs and artists. With streaming services like Pandora and Spotify that are already successful, how many consumers are interested in trying out new online music services? And how many are specifically interested in seeing what Twitter’s music service has to offer?
In Ask Your Target Market’s latest survey, 15% of respondents said that they currently use Twitter every day. 11% said they use it fairly regularly. Another 28% said that they have a Twitter account. And 46% of respondents said that they do not use Twitter at all.
Overall, just 9% of respondents said that they would definitely be interested in trying out Twitter’s new music service. Another 23% said that they would probably be interested. 39% said that they would probably not be interested. And 29% said that they would definitely not be interested.
However, 17% of those who currently have Twitter accounts said that they would definitely be interested in trying out the new music service. 34% of Twitter users said they would probably be interested in trying out the new music service. 36% said they would probably not be interested. And just 13% said they would definitely not be interested.
Currently, 18% of overall respondents said that they already use multiple online music services such as Pandora and Spotify. 29% said they use just one such music service. And 53% said they don’t use any online music services.
Just 16% said that they are definitely interested in trying out other new music services as they become available. 29% said that they would probably be interested in trying out new music services. 34% said that they would probably not be interested. And 21% said they are definitely not interested in trying out any new music services. Of those who already use at least one online music service, 30% said they would definitely be interested in trying out new ones, and 44% said they would probably be interested in trying new ones.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 16 via AYTM’s online survey panel.