Twitter Profile Ads Survey: Users Split Over New Ads

Twitter recently started testing a new advertising feature. The social platform will begin displaying ads directly on users’ profile pages. The ads, which will include suggested tweets, will appear a few tweets down on profile pages and will be clearly marked as ads. But some users are still concerned that the ads could distract or confuse other users. So how might these new ads impact Twitter users?

twitter ads

Twitter Users

In Ask Your Target Market’s latest survey, 13% of Twitter users said they check their feed more than five times per day. 15% check Twitter two to four times per day. 18% check it about once per day. 11% check it a few times per week. 9% log in about once per week. 29% said they rarely ever check Twitter. And 7% said they never do.

43% of Twitter users said they only ever log in to Twitter using the main website. 24% mostly check Twitter on the main website. 12% use Twitter on the website and its mobile apps equally. 13% said they mostly use Twitter on their mobile devices. And 7% only ever use Twitter on their mobile devices.

Twitter Profile Ads

There are currently a few different types of ads that run on Twitter, both on the site and mobile apps. But 63% of respondents said they either don’t really notice Twitter ads or don’t have much of an opinion about them. 12% have a negative opinion of Twitter ads in general. And 20% have a positive opinion of them.

As far as the new profile ads are concerned, 44% remain neutral about the idea. 29% have a negative opinion of the new Twitter ads on users’ profile pages. And 26% have a positive opinion of them. The largely neutral opinion of these ads could be due, at least in part, to the fact that 44% of Twitter users said they rarely ever visit users’ profile pages. And 8% never visit profile pages on Twitter.

Advertising Impact

Looking forward, 23% of Twitter users said they would be at least somewhat likely to stop using Twitter because of the new ads on profile pages, or similar types of advertising techniques. 35% were neutral at this point. And 42% said they would be unlikely to stop using Twitter due to increased ads on the site and mobile apps.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Tweet Up from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 3 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.