Twitter Shopping Survey: Twitter Users More Likely to Shop Online

Twitter and American Express have recently teamed up to allow users to buy products using the social media platform. Users will be able to connect their cards to their Twitter accounts and then use specified hashtags or messages to buy products from online retailers. How many Twitter users might be interested in this new feature?


Twitter Shopping

In Ask Your Target Market’s latest survey, 11% of respondents said that they use Twitter every day. Another 7% said that they use it fairly often. 17% said they sometimes use Twitter. 16% said they rarely use Twitter. And 49% said they have never used Twitter.

Only 8% of Twitter users said that they would definitely be interested in using Twitter to purchase products. 27% said they would probably be interested in a shopping option on Twitter. 47% said they probably wouldn’t be interested in such an option. And 18% of Twitter users said they definitely would not consider using Twitter to purchase products.

Online Shopping

Overall, 10% of consumers said that they currently do all of their shopping online. 28% said they do most of their shopping online. 36% said they do about half of their shopping online. 22% said they rarely shop online. And only 5% of consumers said they never shop online. Twitter users were 2% more likely to say they do all of their shopping online and 8% more likely to say they do most of their shopping online.

Shopping Convenience

The allure of the new partnership between Twitter and American Express mainly lies with its convenience for consumers. And that’s a good thing because 81% of online shoppers said that they enjoy the convenience of shopping online. 67% said they choose to shop online because of the prices. 50% said they enjoy the variety of products available online. And 8% said they like shopping online for other reasons, such as the ability to easily compare prices.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: A man checks Twitter on an iPhone from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.