ESPN just announced an expanded partnership with Twitter to post videos of sports clips and highlights on the site. These videos present additional revenue opportunities for Twitter, which can run video ads within expanded tweets. How many Twitter users have watched video clips on the site? And how effective might these ads turn out to be?
In Ask Your Target Market’s latest survey, 51% of respondents said they currently have a Twitter account. But just 13% of those Twitter users said that they often watch videos, including those from YouTube and Vine, within expanded tweets. 30% said they sometimes watch videos within expanded tweets. Another 30% said they rarely watch videos on Twitter. And 27% said they never watch Twitter videos.
In general, just 11% of Twitter users think that Twitter ads such as Promoted Tweets are very effective. 45% said they think Twitter ads can be somewhat effective. 32% said they don’t think Twitter ads are very effective. And 12% said that Twitter ads are not effective at all. Of those who watch videos on Twitter, 20% think Twitter ads are very effective, and 61% think they can be somewhat effective.
On the other hand, just 5% of overall respondents said they think that ads before or during online videos are very effective. 38% said they think online video ads can be somewhat effective. 36% said they think online video ads are not very effective. And 21% said they are not effective at all. 12% of those who watch videos on Twitter said they think online video ads are very effective, and 47% think they can be somewhat effective.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 15 via AYTM’s online survey panel.