Twitter Website Survey: New Design Could Increase Tweets

The online version of Twitter is getting a makeover. The new look is mostly cosmetic and will help the Twitter website look more in line with its mobile apps. The one change in user experience is the compose box, which will no longer prompt a pop-up box, in the hopes that it will get more users to actually tweet rather than just browsing tweets from others. What do people think about the website’s design and functionality? And is there room for improvement?

twitter website

Twitter Users

In Ask Your Target Market’s latest survey, 61% of Twitter users said they mainly use Twitter on a computer or laptop. Just 7% said they only really use Twitter on their mobile devices. And 33% said they use Twitter on both desktop and mobile. Of those who use Twitter on their computers, just 22% have seen the updated design within the last week.

Design Preference

Of those who use Twitter on both desktop and mobile, 51% said they actually prefer the design and functionality of the Twitter website over Twitter’s mobile apps. 20% said they prefer the design on Twitter mobile. And 29% had no preference either way.

Tweeting Habits

But aside from just updating the website’s look, Twitter is aiming to increase the amount of tweets from some users. So how much room for improvement is there in this area? 10% of Twitter users said they never actually tweet. 33% said they rarely tweet. 13% tweet a few times per month. 6% tweet about once per week. 17% tweet a few times per week. 13% tweet every day. And 10% said they tweet multiple times per day. Those who use Twitter on mobile devices were 6% more likely to tweet every day.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: SLITTER HUD 2 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.