Uber has been involved in some recent lawsuits, including one where drivers claimed they were not being treated fairly as they should be considered employees rather than contractors. But the transportation service continues to gain popularity despite these lawsuits. So how much have these issues impacted brand perception of Uber? And is the company likely to continue its growth?
In Ask Your Target Market’s latest survey, 4% of respondents said that they regularly use Uber. 6% said they’ve done so multiple times in the past. 7% have used it at least once. 76% said they’ve never used Uber. And just 8% were unaware that Uber even existed.
Of those who have not yet used Uber, 13% said that they’d be likely to use it at some point in the future. 61% said they are unlikely to ever use it. And 26% were neutral or undecided at this point.
Of those who have used Uber, 79% said that they’ve used it as a passenger. 12% have only used it as a driver. And 9% have used it as both a driver and a passenger.
Overall, 67% of Uber users said that they’ve been at least somewhat satisfied with their overall experience with the transportation service. Just 19% have been unsatisfied with Uber. And 13% were neutral.
In general, 30% of overall respondents said that they have at least a somewhat positive opinion of the Uber brand. 15% feel negatively about the brand. And 54% were neutral. However, 29% said that the company’s recent involvement in lawsuits could negatively impact their brand perception of Uber. But 59% said that their opinion of the brand hasn’t changed.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Protest by Uber X Drivers at #Uber HQ in San Francisco from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 27 via AYTM’s online survey panel.