Transportation app Uber recently decided to cut its rates by 20% in New York City to better compete with other transportation options like traditional taxis. The app specializes in connecting drivers with people looking for rides in a particular city. But many people have yet to try the service. Are people interested in using Uber or similar apps as they become available?
Uber Users
In Ask Your Target Market’s latest survey, 6% of respondents said that they have already used Uber to either find or share transportation. Another 24% said they have heard of Uber, but never used it. And 70% said they’ve never heard of Uber.
Potential Users
Of those who have not already used Uber, 8% said they would definitely like to use it for transportation purposes in the future. 29% said they would probably consider using Uber to find transportation. 40% said they would probably not use it. And 23% said they would definitely not use it.
On the other hand, people can also offer rides to others using Uber. Just 6% of respondents said they would definitely consider providing transportation to others using Uber or a similar service. 26% said they would probably consider it. 39% said they would probably not consider doing this. And 29% said they definitely wouldn’t.
Taxi Fares
Other than apps like Uber, people without personal vehicles mainly rely on public transportation and taxis to get around within a city. With the recent fare decrease, Uber is trying to provide some stiffer competition for cab companies. Currently, just 9% said they often take cabs. 31% said they sometimes take cabs. 42% said they’ve taken a cab once or twice. And 18% never have.
Just 5% of cab users said they think fares are very reasonable. 33% think cab fares are somewhat reasonable. 42% think cab fares are somewhat unreasonable. And 19% think they are very unreasonable.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Pretty sure I will never need a cab in this city again! #uber from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 8 via AYTM’s online survey panel.
