Valentine’s Day Survey: More Than Half Might Celebrate Holiday

This week, many Americans are preparing to celebrate Valentine’s Day. Some will purchase gifts for loved ones, family and friends, and others will celebrate in other ways like going to dinner or hosting parties. So how would Americans describe their Valentine’s Day habits? And how many even plan to celebrate?

valentine's day

Holiday Celebrations

In Ask Your Target Market’s latest survey, 36% of respondents said they definitely plan to celebrate Valentine’s Day this year. Another 26% said they might celebrate Valentine’s Day this year. And 38% said they have no plans to celebrate Valentine’s Day this year.

51% said their Valentine’s Day plans include going out to dinner. 40% said they plan to buy gifts for friends and loved ones for Valentine’s Day. 19% said they plan to go on other types of dates. 8% said they plan to host or attend a party. And 24% said they have other types of Valentine’s Day plans such as making dinner or exchanging homemade gifts.

Holiday Habits

In general, 16% of respondents said they always celebrate Valentine’s Day. 31% said they celebrate Valentine’s Day most years. 16% said they celebrate Valentine’s Day about half the time. 27% said they rarely celebrate Valentine’s Day. And just 10% of respondents said they never celebrate Valentine’s Day.

Relationship Habits

Overall, 59% of respondents said they are currently in a relationship. Of those respondents, 54% said they definitely plan to celebrate Valentine’s Day and another 28% said they might. 18% of those currently in a relationship said they do not plan to celebrate Valentine’s Day.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Happy Valentine’s Day from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.