Valentine’s Day Survey: Dinner and Gifts Among Common Activities

This weekend, people around the country will celebrate Valentine’s Day. It’s a day meant to celebrate love. But different people tend to celebrate the holiday in different ways. So what are the most common Valentine’s Day activities? And how many plan to celebrate this year compared to previous years?

valentine's day

Valentine’s Day

In Ask Your Target Market’s latest survey, 35% of respondents said they are likely to celebrate Valentine’s Day this year. Looking at past years, 12% of respondents said they celebrate Valentine’s Day every year. 44% said they’ve celebrated many times. 25% have celebrated at least once. And just 19% said they’ve never celebrated Valentine’s Day.


However, there are plenty of different ways to celebrate the holiday. 75% of those who plan to celebrate Valentine’s Day said they’re likely to go out to dinner. 36% plan to go to the movies or a similar date activity. 71% plan to buy gifts. 36% plan to make their own gifts. And 26% plan to host or attend a Valentine’s Day party.


Overall, 50% of respondents said they are currently in a relationship. Those respondents were 17% more likely to have Valentine’s Day plans this year. In addition, respondents under 35 were 4% more likely to celebrate Valentine’s Day. And people with kids were 2% more likely to celebrate.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Happy Valentine’s Day! from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 12 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.