Valentine’s Day Survey: Many Are Likely to Make Holiday Purchases

Valentine’s Day is this weekend. So plenty of people are likely to be out celebrating in various ways. And some may even feel inclined to make purchases in relation to the holiday. So how many people are likely to celebrate with loved ones in various ways this weekend? And what stores, brands and websites are they likely to make their purchases from?

valentine's day

Valentine’s Day

In Ask Your Target Market’s latest survey, 39% of respondents said they are likely to celebrate Valentine’s Day in some way or another this weekend. 45% said they are unlikely to celebrate. And 16% are neutral or undecided about their plans at this point.

Holiday Purchases

Of those who are at least somewhat likely to celebrate Valentine’s Day this weekend, 85% said that they are likely to make purchases related to the holiday. Walmart was the most popular retailer named in relation to Valentine’s Day purchases, with Amazon as a close second. Respondents also mentioned Target, Hallmark, Godiva, Walgreens, Macy’s, Victoria’s Secret and Tiffany and Co. as stores or sites where they are likely to make their Valentine’s Day purchases.

Other Celebrations

In addition to those purchases, 65% of respondents who plan to celebrate Valentine’s Day said they are likely to go out to dinner. 57% plan to make dinner at home. 35% plan to go to the movies. 69% plan to exchange gifts. And 26% are likely to either host or attend a party related to the holiday.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Essence of love with sweet chocolate and Strawberries #1 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 10 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.