Valentine’s Day Survey: Many Singles Ignore Holiday

Valentine’s Day is a holiday celebrated by many couples around the country. February 14 every year is usually marked by plenty of flowers, chocolates, and dinner dates. However some feel that it is nothing more than a Hallmark holiday, and choose not to acknowledge it. How many Americans really appreciate Valentine’s Day, and how do they choose to celebrate it?

valentines day


In Ask Your Target Market’s latest survey, 43% of respondents said they will celebrate Valentine’s Day this year. Since the holiday is mostly celebrated by couples, many choose to ignore it if they’re not currently in a relationship. 53% of respondents said they only celebrate Valentine’s Day if they’re in a relationship, 20% said they always celebrate it, and 27% said they never celebrate it.

Gift Exchanges

A big part of celebrating Valentine’s Day is exchanging gifts, whether small gifts like flowers or large gifts like jewelry. 40% of those who sometimes celebrate Valentine’s Day said they exchange gifts with their significant other. 14% exchange gifts with their significant other as well as friends and family members, and 6% just exchange gifts with friends and family. Another 40% don’t exchange gifts at all.

Date Night

Other than gifts, many celebrate February 14 by going out on dates. 47% of those who celebrate said they go out to dinner on Valentine’s Day. 18% said they go to the movies, 10% go on another type of date, 5% host or attend a party, and 25% do something else to celebrate. 33% said they don’t do anything other than exchange gifts on Valentine’s Day.

Whether exchanging small gifts or going out for dinner and a movie, many couples and individuals switch up their normal routine on February 14 each year. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: And Then Sometimes Valentine’s Day Sucks from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 13 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.