Vegetarian Survey: Stores Offer More Options Than Restaurants | AYTM

There’s been plenty of debate through the years about the benefits of a vegetarian diet versus one that includes meat. While there are still people with doubts about the health benefits, plenty of people have been able to maintain healthy lifestyles with a vegetarian or vegan diet. So in honor of World Vegetarian Day, we asked people about their thoughts on vegetarianism. What are vegetarians’ favorite food brands? And do they think there are enough veggie friendly options available?


Eating Habits

In Ask Your Target Market’s latest survey, just 7% of respondents said they are currently vegetarian. Another 4% said they are vegan. 5% are pescetarian. And 74% said that their diet includes meat. The remaining 10% had other types of diets.

Of those who are not currently vegetarian, 6% said that they have been in the past. Another 16% said they’ve at least considered it. And 8% said they would still like to at some point in the future. 70% said they’ve never really considered becoming a vegetarian.

Vegetarian Options

Of those who are either vegetarian or vegan, 77% believe that their eating habits make them healthier. 66% even think that being a vegetarian or vegan is relatively easy. 68% believe that there are plenty of meatless and/or dairy-less options available in stores. 59% believe there are plenty of those options available in restaurants. And 75% think that there are plenty of books, websites and other resources out there to help them learn about vegetarianism or veganism.

Favorite Brands

When it comes to those store brands, restaurants and other resources that cater to vegetarian and vegan diets, there are a few brand names that stand out. The most popular store brand for vegetarian-friendly options was Amy’s, followed by Morningstar and Boca. The most popular restaurant mentioned was Olive Garden. Others include Golden Corral, Chipotle and Applebee’s.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Vegetarian feast from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.