Video Apps Survey: Sharing Apps Gaining Users

Since the success of photo-sharing apps like Instagram, many different video sharing apps have been vying for the lead in that market. Apps like Viddy, Socialcam, and Color have all been gaining users in recent months, and many feel that their popularity will only continue to rise. How many smartphone users have already downloaded video apps, and how many may do so in the near future?

video app

Smartphones and Apps

In Ask Your Target Market’s latest survey, 54% of respondents said they currently have a cell phone or mobile device with video recording capabilities. 24% of overall respondents said they have photo-sharing apps such as Instagram on their phone or mobile device. Those who said they had video recording capabilities on their phone were much more likely to use these apps – 40% said they currently use photo-sharing apps like Instagram.

Video Apps

35% of smartphone users said they currently have at least one video-sharing app installed on their phone or mobile device. Of those video app users, 34% use Socialcam, 13% use Viddy, 8% use Color, and 59% have other apps. Women were slightly more likely to use video apps, but less likely to use any of the three listed. Respondents under 35 were also slightly more likely to use video apps, and slightly more likely to use Viddy and Socialcam, but less likely to use Color.

Gaining Users

22% of US consumers believe that video apps will become much more popular in the next six months. 34% believe they will gain a little popularity. Only 9% think video apps will not gain popularity in the next six months. And 35% are still unsure.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Video running from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 16 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.