Video Profile Picture Survey: Brands Could Benefit from New Feature

Facebook recently rolled out some changes to its mobile and web platforms. One of the most prominent updates is the ability to add a short video as your new profile picture. The videos can be up to seven seconds long, and they will also appear a bit larger in mobile profiles. What do people think about the new video profile picture offering? And how many are likely to utilize the feature?

video profile pictures

Facebook Users

In Ask Your Target Market’s latest survey, 85% of respondents said they currently have a Facebook account. 15% of Facebook users said they only ever use the mobile version of Facebook. 17% use it on a mobile device most of the time. 20% do so about half the time. 19% said they rarely use Facebook mobile. And 29% never do.

Video Profile Pictures

9% of Facebook users said they’ve updated their profile picture within the last week. 18% have done so within the past month. 28% said that the last time they updated their profile picture was within the last six months. 10% have done so within the year. 9% said it’s been between one and two years for them. 11% said that they haven’t updated their profile picture in over two years. And 16% have actually never changed their Facebook profile picture.

Though the new video profile picture feature might entice some to change up their profiles this week, most aren’t exactly jumping at the opportunity. Just 20% of respondents said they’re likely to ever use Facebook’s new video profile picture feature. 61% said they are unlikely to do so. And 19% are neutral or undecided.

Brand Usage

But even though many users aren’t jumping to take advantage of the new feature, brands on the platform could potentially benefit from it. 33% of respondents said they would have a positive reaction to a brand uploading a relevant video as their new profile image on Facebook. Just 15% said they would have a negative opinion of it. And 51% were neutral.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Mark Zuckerberg on stage at Facebook’s F8 conference from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 13 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.