Vine Kids Survey: Parents Open to New Mobile App Options

Looping video app Vine is releasing a new app that’s made just for kids. The new standalone app will only feature content that’s appropriate for younger viewers. Since kids and young people often use their parents’ or even their own mobile devices for games and media, having kid-appropriate apps is important. So what do parents think about kid-friendly apps and the possibility of using the Vine Kids app?

kid friendly apps

Vine Users

In Ask Your Target Market’s latest survey, 11% of respondents said they currently use the regular Vine app. Another 6% said they’ve used Vine in the past. 55% said they’ve never used Vine. And 30% don’t even know what Vine is.

Kid-Friendly Apps

Of those who have kids under 12 years of age, 43% said their kids often use mobile devices like smartphones and tablets. 32% said their kids sometimes use mobile devices. 11% said their kids rarely use these devices. And 14% said they never do.

In general, 50% of those parents said they are satisfied with the amount of kid-friendly apps available. 36% said they are unsatisfied with the amount of kid-friendly mobile apps. And 24% were neutral.

Vine Kids

More specifically, 26% of parents said they would be likely to download the new Vine Kids app for their children to use. 28% said they would be unlikely to download the new app. And 46% are still completely undecided or neutral about the app.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Toca Boca Toca Pet Doctor from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 4 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.