Last week, Twitter unveiled a brand new video app called Vine. The app has already gained some popularity, particularly among Twitter users. But how many are actually interested in such an app? And how many have already jumped on the Vine bandwagon?
In Ask Your Target Market’s latest survey, just 2% of respondents said that they have signed up for an account with Vine. 4% said they haven’t signed up yet, but they have seen Vine videos online. Another 8% said they’ve just heard of the app. And 87% said they have not yet heard about Vine.
Overall, 50% of respondents said they currently have a Twitter account. Twitter users were just 1% more likely to have signed up for Vine and 4% more likely to have heard of it.
30% of consumers said they currently own a smartphone. 7% said they own a tablet. 5% said they own an iPod with internet access. 3% own a different type of mobile device. And 15% said they own multiple different mobile devices. 40% said they don’t own any mobile devices with internet access.
Just 8% of mobile consumers said they already have multiple different video apps downloaded. Another 8% said they have just one video app on their mobile device. And 83% don’t have any video apps on their smartphone or mobile device.
Just 6% said they are very interested in creating mobile videos and sharing them online. Another 21% said they are somewhat interested in making and sharing mobile videos. And 73% of consumers said they are not at all interested in making videos on their mobile devices and sharing them online.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 29 via AYTM’s online survey panel.