Virtual Reality Survey: Consumers Undecided on Facebook’s Latest Acquisition

Facebook just announced the acquisition of virtual reality firm Oculus VR. The firm produces a headset called Oculus Rift, which cover the user’s eyes and respond to head movements within its virtual environment. Are American consumers interested in virtual reality? And what do people think about this latest move by Facebook?

virtual reality

Virtual Reality

In Ask your Target Market’s latest survey, 23% of respondents said they are very interested in virtual reality technology. 43% said they are somewhat interested in virtual reality technology. 20% said they are not very interested in virtual reality. And 15% said they are not interested in it at all.

Owning Devices

But general interest doesn’t always translate into sales or users. 22% of respondents said they would definitely be interested in owning a virtual reality headset or device similar to the Oculus Rift at some point. 35% said they would probably be interested in owning such a device. 29% said they would probably not be interested. And 14% said they would definitely not be interested in owning any virtual reality devices.

Oculus Rift isn’t available to consumers yet, but has been available at select tech events for visitors to try out. And other devices have been used in similar ways, though none have experienced mass adoption by consumers. So far, just 13% of respondents said they have used or tried out virtual reality devices at some point.

Facebook Acquisition

But more specific to the current situation, just 18% of respondents said they think Facebook’s acquisition of Oculus VR will definitely prove to be a good move for the company. 49% said they think it will probably be a good move for Facebook to acquire a virtual reality firm. 22% think it will probably not be a good move. And 11% said it definitely won’t be a good move for Facebook.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Virtual Reality from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 26 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.