Water Quality Survey: Bottled Water More Popular Than Tap

As August comes to a close, it’s also the end of National Water Quality Month. The designation is meant to encourage people to look at what their governments and communities are doing to protect their sources of fresh water. But some people choose not to drink water from the tap, instead opting for bottled water or filters. So what do people think about the quality of their water?

water quality

Water Drinkers

In Ask Your Target Market’s latest survey, just 39% of respondents said they drink regular tap water regularly. More respondents, 41%, said they filter their tap water before drinking it. And even more, 63%, drink bottled water regularly. 18% prefer drinking flavored water. And 3% drink other types of water like sparkling water or boiled water.

When forced to choose the type of water they consume more often than the rest, bottled water was still the most popular. 39% of respondents said they drink bottled water more than any other type of water. 30% drink filtered water most often. 26% mainly drink tap water. 4% drink flavored water. And 2% drink other types of water.

Water Brands

Bottled water fans have quite a few brands to choose from. The most popular bottled water brands include Dasani, Aquafina, Nestle, Arrowhead, Fiji, Smartwater and Evian. But the field was a little more narrow for water filter brands. The most popular brands for respondents who use filters for their water include Brita and Pur.

Water Quality

Water quality certainly plays a part in the number of people who choose to drink from bottles and filters. But there are other reasons for choosing those methods, like convenience and portability. So just how big of a part does water quality play in those decisions. Overall, just 53% of respondents said they are satisfied with the quality and taste of their tap water. 28% said they are dissatisfied with their water quality. And 19% are neutral about it.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: A water sample taken from the last wetland from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 27 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.