Wearable Tech Survey: Few Have Plans to Buy Wearable Devices

The wearable tech market is growing. Though Google Glass and the first few smart watch models haven’t taken off as some had hoped, there are other devices in the works that could lead to more buyers. Smart wristbands and wearable cameras have already gained some customers. And rumors of a new Apple smart watch have been consuming the tech community for several months. So how many people currently own wearable tech? And how many are interested in buying these devices in the future?

wearable tech

Wearable Devices

In Ask Your Target Market’s latest survey, 84% of respondents said they don’t currently own any wearable tech devices. 5% currently own a smart wristband, like a Fitbit or similar activity tracker. 5% own a smart watch. Another 5% own smart glasses or headgear like Google Glass. 4% own a wearable camera like a GoPro. 2% said they own smart shoes. Another 2% own smart clothing items. And 1% said they own other types of wearable tech devices like necklace fitness trackers.

Potential Buyers

In the future, it seems that more customers are willing to consider buying wearable tech devices. But the majority of consumers still think it’s unlikely that they will buy any in the foreseeable future. 23% are likely to buy a smart watch in the future. 20% said they’d be likely to buy a wearable camera. 19% said they’re likely to buy a smart wristband. 14% are likely to buy smart glasses or headgear. 13% said they’d be likely to buy smart clothing items. And just 11% said they’d be likely to buy smart shoes.

Future Growth

But even though most people don’t see themselves buying a lot of wearable tech anytime soon, 55% think it’s likely that wearable tech devices will grow in popularity over the next two years. Just 19% think it’s unlikely that the wearable tech market will grow over the next couple of years. And 26% are neutral or undecided. So it seems that most people simply expect others to contribute to the growing popularity of wearable tech, but few actually plan to take part in that growth.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: new fitbit from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 4 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.