Webinars 3 posts

Survey Design with Square Brackets

Survey Design with Square Brackets

Over the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research.

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Trust in Online Consumer Panel Data

Trust in Online Consumer Panel Data

Historically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents?

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Collect Qualitative Feedback in the Agile Market Research Realm

Collect Qualitative Feedback in the Agile Market Research Realm

Market researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey.  Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market. 

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