Today is National Weigh-In Day. It’s also one of the most popular days of the year for Americans to weigh-in, since it’s the first Monday after New Year’s Day. As many people work on their new year’s resolutions of getting in shape or losing weight, weighing in might play a big role. So how often do people normally weigh themselves? And do they consider it a big part of their resolutions?
In Ask Your Target Market’s latest survey, 11% of respondents said they weigh themselves daily. 10% weigh themselves a few times per week. 11% weigh themselves about once per week. 13% said they weigh themselves a few times per month. 10% weigh themselves about once per month. 32% said they rarely ever weigh themselves. And 13% never do.
In general, 55% of respondents said they’re currently trying to lose weight. 46% said they exercise regularly. 54% said they are careful about what they eat. And just 15% said they are currently on an official diet plan.
So where do weigh-ins fit in when it comes to people’s health and fitness goals? Just 21% of respondents said they don’t think that weigh-ins are important for reaching their goals. 22% were neutral. And 56% think that weighing themselves is an important part of reaching their health and fitness goals.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 3 via AYTM’s online survey panel.