WhatsApp Fee Survey: Free Offering Could Bring in Few New Users

Mobile chat apps like WhatsApp have gained quite a bit of popularity in recent years. And the Facebook owned app might even gain some more users moving forward now that it has decided to drop the $1 annual fee that it used to charge users. So how many currently use WhatsApp and similar chat apps? And how many are likely to sign up in the future?


WhatsApp Users

In Ask Your Target Market’s latest survey, 7% of respondents said that they use WhatsApp often. 6% use it sometimes. 5% rarely use it. Another 5% said they have used it in the past, but don’t anymore. 38% said that though they have heard of it, they’ve never actually used WhatsApp. And 40% have never heard of WhatsApp. Of those who have used it, 69% have been at least somewhat satisfied with the app overall.

Mobile Chat Apps

However, WhatsApp isn’t the only mobile chat app out there. 8% of respondents who do not use WhatsApp said they often use other mobile chat apps. 18% use these other apps sometimes. 20% rarely use them. And 54% never do. Facebook Messenger was the most popular mobile chat app mentioned by respondents. But others include Google Hangouts, Skype, Kik, Viber and Snapchat.

WhatsApp Fee

Now that WhatsApp has dropped the $1 annual fee, it’s possible that even more people will sign up for the service. However, 67% of those who don’t already use it said they would still be unlikely to sign up for WhatsApp now that there’s no annual fee. Just 10% said they would be likely to sign up for WhatsApp in the future. And 23% were neutral about it.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: WhatsApp / iOS from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 27 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.