Facebook has purchased popular mobile chatting app WhatsApp for $19 billion. The app has more than 450 million users and continues to grow daily. Chatting apps like WhatsApp may be part of the reason that teens and young people seem to be spending less time on Facebook. So what kind of impact could the app have on Facebook users and vice versa?
In Ask Your Target Market’s latest survey, just 7% of respondents said they have used WhatsApp. Another 6% said they’ve used similar mobile chatting apps. And 87% have never used mobile chatting apps like WhatsApp. So the app isn’t necessarily drawing away mass amounts of Facebook users, but it could still have an impact on niche groups, particularly young people. Respondents younger than 25 were 8% more likely to use WhatsApp and 6% more likely to use other mobile chatting apps.
In general, 54% of respondents said they use Facebook often. 22% said they sometimes use Facebook. 11% said they rarely use Facebook. And 14% said they never use Facebook.
45% of Facebook users said that they actually use the site more often now than they did a couple of years ago. Just 23% said they use Facebook less often now than they did two years ago. And 32% said they use it about the same amount.
Facebook’s private messaging and group messaging features are the most comparable to WhatsApp’s offerings. But more people still seem to use Facebook messaging, despite the high price the company just paid for WhatsApp. 23% of Facebook users said that they often send private or group messages on the site. 39% said they sometimes send private or group messages on Facebook. 20% rarely use the messaging feature on Facebook. And 18% said they never use Facebook to send messages.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 20 via AYTM’s online survey panel.