Wheat Survey: Gluten Based Foods Remain Popular

The last day of July means it’s the last day of National Wheat Month. Even though gluten-free foods have become increasingly popular in recent years, there are still plenty of popular food items that contain wheat. And plenty of consumers are still big fans of the food. So what do people think of wheat based foods? And what are their favorite items and brands?


Wheat Foods

In Ask Your Target Market’s latest survey, 30% of respondents rated bread as their favorite wheat based food of the options listed. That was followed closely by pizza, which 26% rated as their top choice. Cake and pasta were rated in the middle of the pack. And cereal, cookies and pastries were rated lower than the other food options.

Gluten Free

Of course, gluten-free options have gained a lot of popularity in recent years, which could impact the popularity of the foods listed above. However, just 3% of respondents said they always eat gluten-free foods. 7% eat gluten free most of the time. 14% do so about half the time. 34% said they rarely ever eat gluten-free foods. 29% never do. And 14% were unsure.

Of those who have eaten both gluten-free foods and foods with gluten, just 10% said they actually prefer gluten-free food over other options. 31% prefer food with gluten. And 59% have no preference.

Wheat Brands

When it comes to carb based foods, the kinds that normally contain a lot of wheat or gluten, there are plenty of different food brands that specialize in those various food items. The top brands mentioned by respondents include Pillsbury, Little Debbie, Pizza Hut, Papa John’s, Sara Lee and Betty Crocker.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: WHEAT from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.