When Wikipedia blacked out last week in protest of SOPA, students and curious individuals everywhere felt lost without the user-created online encyclopedia. Though frowned upon in many classrooms because the content can be created by anyone, so many people have turned to Wikipedia to look up just about anything and everything.
In Ask Your Target Market’s latest survey, 78% of respondents said that they have looked up information using Wikipedia at some point. 82% of these respondents said that they look up information just about random things they’re curious about, 69% look up information for personal reasons, 33% look up information for school, and 26% look up information for work.
38% of respondents said they use Wikipedia about once per week, 24% use it about once per month, and 17% said they use it daily. Another 15% use it pretty rarely, and 7% have just used it once or twice in the past. These users were mostly pleased with the content, it seems. 56% said they found Wikipedia to be fairly accurate, and 43% found it to be very accurate. Only 1% said it was not very accurate, and no respondents said they found it not accurate at all.
While most users have used Wikipedia to look up information, a much smaller amount of people actually submit that information to the site. Only 6% of respondents said they’ve created content on Wikipedia at some point.
Wikipedia has become a popular source of information for a lot of people, many of whom are pleased with the accuracy of the user-submitted content. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 21 via AYTM’s online survey panel.