Wine Survey: About Half Enjoy Drinking Wine

Today is National Drink Wine Day. Wine has long been one of the most popular beverages in the world. But some people tend to enjoy it more than others. And there are also plenty of different varieties to choose from. So how many are likely to enjoy some of the beverage on this year’s National Drink Wine Day? And what varieties are the most popular?


Wine Opinions

In Ask Your Target Market’s latest survey, 51% of respondents said they have a positive opinion of wine. Just 18% described their opinion of the drink as negative. And 31% were neutral. Women, respondents over 35, and those with a yearly household income of over $75,000 were all more likely to have a positive opinion of wine.

Wine Drinkers

But even though a lot of people might enjoy wine, 25% of respondents said they never actually drink it. 37% said they rarely drink wine. 9% drink it about once per month. 10% drink it a few times per month. 9% said they drink wine about once per week. 8% drink it a few times per week. And just 4% said they drink it daily.

Different Varieties

Overall, people seem to be pretty split over their favorite types of the beverage. 34% named Champagne as one of their favorite types of wine. Another 34% enjoy chardonnay. 32% named merlot as a favorite. 30% said they enjoy zinfandel. 26% like rosé. 25% like moscato. 19% enjoy riesling. And 9% named Shiraz as a favorite. 13% had other favorite types of wine, such as cabernet sauvignon and pinot noir. And 14% of wine drinkers said they don’t actually have a favorite variety.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Wine from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 17 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.