World Cup Survey: Soccer Still Growing Its Viewership

Today is World Cup Soccer Day, a day meant to celebrate the accomplishments of soccer players who have represented their countries in the international World Cup soccer tournaments. The US Women’s National Team just recently won the World Cup title. And the men’s team competed just a year ago. Soccer, though not traditionally one of the more popular sports in this country, has seemingly grown in popularity in recent years. How many have watched recent World Cup matches? And what are their thoughts about the tournament?

world cup

World Cup Viewers

In Ask Your Target Market’s latest survey, 8% of respondents said they watched all of the recent Women’s World Cup soccer tournament. Another 13% said they watched multiple games or matches in the tournament. And 10% watched just one.

Going back to last year, 8% also said they watched all of the Men’s World Cup soccer tournament. 14% watched multiple games or matches. And 6% watched just one.

Soccer Fans

In general, 6% of respondents said they watch soccer at least once a week. 14% said they sometimes watch soccer. And another 14% said they just watch major events like the World Cup. Still, 66% of respondents said they never really watch soccer. And looking forward, 31% of respondents said they are likely to watch future World Cup soccer tournaments.

Viewer Opinions

Although viewership seems to be very similar, at least in the US, among the recent men’s and women’s World Cup tournaments, the winning women’s team reportedly was only paid a fraction of what the winning men’s team was paid. However, 62% of respondents said they believe the winning men’s and women’s World Cup soccer teams should be paid the same amount of money.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Mexico – South Africa Match at Soccer City from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 10 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.