World Cup Survey: About Half of Viewers Post on Social Media

The FIFA World Cup is an international soccer tournament that takes place every four years. This year, the tournament is taking place in Brazil and is already gaining a lot of buzz in sports circles and on social media. How many Americans are tuning in for World Cup coverage and how do they compare with fans of other sporting events?

world cup

World Cup

In Ask Your Target Market’s latest survey, 10% of respondents said they have already watched some matches from the FIFA World Cup this year. Another 6% said they definitely plan on watching some matches throughout the rest of the tournament. 9% said they’ll probably watch some matches. 26% said they probably won’t watch any. And 50% of respondents said they definitely don’t plan to watch any of the FIFA World Cup this year.

Social Media

The World Cup has already become a hot topic on a lot of social media platforms. Of those who are likely to watch at least some of the World Cup this year, 41% said they are likely to post about it on social media. 29% of viewers said they are likely to follow some World Cup coverage on social media. And 41% said they don’t plan to follow coverage or post on social media about the World Cup.

Sports Fans

So how do World Cup viewers stack up against fans of other sporting events? Just 6% of overall respondents said they often watch soccer aside from the World Cup. 59% said they never watch soccer. But 29% said they often watch other sports. And just 19% said they never watch other sports.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: World Cup Frenzy from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 14 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.