Xbox One Survey: Nearly Half Potentially Interested in New Gaming Console

Microsoft just announced a brand new gaming console called Xbox One. The Xbox 360 was released about eight years ago, and has become one of the most popular gaming consoles available. Are current Xbox owners happy with their console? And how many are interested in the new Xbox One?

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Gaming Consoles

In Ask Your Target Market’s latest survey, 53% of respondents said they currently own a non-portable gaming console. Another 14% said that they have owned a gaming console in the past. And 34% said they have never owned one.

Just 16% of overall respondents said they are very likely to purchase a new gaming console sometime within the next year. 23% said they are somewhat likely to buy a gaming console this year. 19% said they would be somewhat unlikely to buy a gaming console this year. And 42% said that would be very unlikely. Of those who currently own a gaming console, 55% said they would be likely to buy another within the next year.

Gaming Satisfaction

Of those who currently own a gaming console, 60% said they own a Play Station. 55% said they own a Nintendo Wii. 50% said they own an Xbox. And 10% own another kind of console such as a Gamecube or a gaming PC.

In general, 63% of gamers said that they are very happy with their current console. 62% of Xbox owners said they are very happy with their console. 66% of Play Station owners said they are very happy with their console. And 63% of Nintendo Wii owners said they are very happy with their console. However, many of those respondents own more than one type of console.

Xbox One

Overall, 20% of respondents said that they are definitely interested in the new Xbox One console. Another 26% said they might be interested. 39% said they are definitely not interested. And 16% said they have never heard of it. Of those who currently own a gaming console, 30% said they are definitely interested in the new Xbox One.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: DSC_0005 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 22 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.