Today is National Young Readers Day. Teaching a love of reading to kids is certainly considered an important part of education. But exactly how important can it be? Are young readers more likely to grow into adults who also enjoy reading? And generally how much do reading habits change from childhood to adulthood?
In Ask Your Target Market’s latest survey, 35% of respondents said that they read for enjoyment on a daily basis. 21% said they read a few times per week. 5% read for enjoyment about once per week. 6% do so a couple of times per month. And another 6% do so about once per month. 17% of respondents said they rarely read for enjoyment. And 11% never do.
A lot of people also read for other reasons, such as work or school reasons. 23% of adults said they often read for professional reasons. 27% said they sometimes have to read for work or school. 14% rarely have to read for professional reasons. And 37% never do.
Looking back, 52% of overall respondents said they very much enjoyed reading when they were younger. 28% said they somewhat enjoyed reading as a kid. 15% didn’t really enjoy reading. And just 6% didn’t enjoy it at all. Those who very much enjoyed reading as a kid were 12% more likely to read every day as an adult.
In general, 73% of respondents agree that teaching kids a love of reading is very important. 21% think that teaching a love of reading to kids is somewhat important. Just 3% think it is not very important. And another 3% think it is not important at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 8 via AYTM’s online survey panel.