Popular online video platform YouTube is putting a bigger focus on mobile. The Google-owned platform just announced an update to its mobile app. The changes, which include vertical viewing options, are aimed at making browsing, watching and even uploading your own videos easier for mobile users, since more and more users are using their mobile devices to access the platform. So how big of a deal are all of these changes?
In Ask Your Target Market’s latest survey, 13% of respondents said they watch YouTube videos multiple times a day. 15% do so pretty much every day. 27% said they watch a few YouTube videos per week. 8% watch about once per week. 11% watch a few videos per month. 17% said they rarely ever watch videos on YouTube. And 9% never do.
Mobile viewers may be increasing for YouTube, but more traditional viewing methods are still more popular. Currently, 36% of YouTube viewers only ever watch videos on a regular computer. 25% mostly watch YouTube videos on a computer. 23% said they use computers and mobile devices equally. 15% said they mostly watch videos on a mobile device. And just 1% said they only ever use a mobile device.
As it stands now, 59% of those who have watched videos on mobile devices said they are already satisfied with the usability of YouTube’s mobile platform. 17% said they are unsatisfied with it. And 23% are neutral.
When it comes to the latest update, it seems that the mobile platform could see a marginal increase in users. 31% of respondents said they would be likely to watch more videos if YouTube improved the usability of its mobile platform, by adding features like its new vertical viewing options. 32% said they would be unlikely to do so. And 37% were neutral or unsure.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 27 via AYTM’s online survey panel.