YouTube Series Survey: Not Many YouTube Viewers Have Favorite Channels

A scripted YouTube sitcom called MyMusic just signed on for its second season. Though having traditional sitcoms and shows take place on YouTube is a relatively new concept, the site is trying to promote its official channels with new types of content. So there could potentially be more YouTube series premiering in the future. Are consumers interested in that possibility?

youtube series

YouTube Viewers

In Ask Your Target Market’s latest survey, 11% of respondents said they watch YouTube videos multiple times per day. 18% said they watch YouTube videos daily. 22% said they watch YouTube videos a few times per week. 12% said they watch videos on YouTube about once per week. 13% said they only watch YouTube videos every few weeks. 18% said they rarely watch videos on YouTube. And just 6% said they never watch videos on YouTube.

YouTube Channels

YouTube’s funded channel initiative is intended to highlight high-quality channels such as those that contain professional content, celebrities, web series and even more traditional sitcoms and other shows. But not all of those who watch videos on YouTube necessarily subscribe or follow particular channels. 18% of respondents said they have many favorite YouTube channels that they watch regularly. 23% said they have one or two favorite YouTube channels. And 58% of those who watch videos on YouTube said they don’t have any favorite YouTube channels.

YouTube Series

More specifically, just 9% said they have watched sitcoms or other scripted TV series on YouTube. 14% said they definitely would watch scripted TV shows on YouTube. 37% said they probably would. 29% said they probably would not. And 11% said they definitely wouldn’t watch scripted shows on YouTube.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: just made the front page of YouTube.com with our 30 video series from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 16 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.