YouTube Survey: Viewers Much More Prominent Than Content Creators

Web video giant YouTube just reached its nine-year anniversary last week. Since then, the site has brought us a huge range of viral content and the opportunity to reach millions of people worldwide through online videos. So how many people visit YouTube on a regular basis? And how has the site’s user base changed in recent years?


YouTube Videos

In Ask Your Target Market’s latest survey, 25% of respondents said they watch videos on YouTube every day. 32% said they watch YouTube videos a few times per week. 9% watch YouTube videos about once per week. 11% watch a few per month. 5% watch about once per month. 13% said they rarely watch YouTube videos. And just 7% of respondents said they never watch videos on YouTube.

Those numbers have grown a bit since a March 2013 survey, when 22% of respondents said they visited YouTube Daily, 28% visited a few times per week, and 9% said they never visited YouTube.

Uploading Videos

But the ability to watch videos is only half of YouTube’s appeal. The site also gives users the ability to create and upload their own videos. However, just 4% said they often upload their own videos to YouTube. 13% said they sometimes upload YouTube videos. 18% said they rarely upload YouTube videos. And 66% of respondents have never uploaded videos to YouTube.

Other Video Sites

But it seems that YouTube has a large portion of the online video market. Just 8% of respondents said they watch videos on other websites or apps daily. 32% rarely watch videos on other sites. And 13% never watch videos on sites other than YouTube.

There wasn’t as big of a variance when it comes to uploading videos. Just 4% said they often upload videos to other sites or apps. And 71% have never uploaded videos to sites other than YouTube.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: YouTube and Joost

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.