Online video site YouTube recently hit an impressive milestone, announcing that it now averages over one billion monthly users. The Google-owned site has been one of the top places for people to watch content online since its launch about eight years ago. Is its popularity still continuing to grow steadily?
In Ask Your Target Market’s latest survey, 58% of respondents said that they currently have a YouTube account. Just 4% said that they have had one in the past but don’t use it anymore. And 38% said they have never signed up to use YouTube.
Overall, 22% of respondents said that they visit YouTube every day. Another 28% said they visit YouTube a few times per week. 10% said they visit YouTube about once per week. 15% said they visit a few times per month. Just 4% said they visit about once per month. 14% said they rarely visit YouTube. And just 9% of respondents said that they never visit YouTube.
But is the site’s popularity still growing? 30% of respondents said they visit YouTube more often now than they did a year ago. And just 17% said they visit YouTube less often. 53% said they visit YouTube the same amount as they did a year ago.
What about the competition? Just 8% of overall respondents said that they watch videos on sites other than YouTube every day. 19% said they watch other online videos a few times per week. 6% said they do so about once per week. 16% do so a few times per month. 4% said they do so about once per month. 37% said they rarely watch videos on sites other than YouTube. And 11% said they never watch videos on other sites.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 25 via AYTM’s online survey panel.