ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Earth Day Survey: Recycling Named Most Popular Way to Celebrate

Earth Day Survey: Recycling Named Most Popular Way to Celebrate

Earth Day is quickly approaching. According to DoSomething.org, people celebrate Earth Day in a variety of ways, ranging from collecting garbage to signing environmental petitions. But there are also some potential ways businesses can create special offerings for the holiday as well. How many consumers would be interested in Earth Day promotions? And how many are interested in buying from eco-friendly brands throughout the entire year? We asked 1,000 respondents about their buying habits and their plans for Earth Day.

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Eco-Friendly Businesses Survey: Consumers Likely to Also Be Health Conscious

Eco-Friendly Businesses Survey: Consumers Likely to Also Be Health Conscious

According to Environmental Leader, more than half of consumers prefer shopping with businesses that have a green reputation. And that number has seemingly only gotten bigger through the years. With Earth Day approaching, how many consumers are likely to purchase from eco-friendly businesses over other options? We asked 1,000 respondents about how green issues might impact their buying habits.

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Earth Day Promotions Survey: Most Would Buy from Holiday Sales

Earth Day Promotions Survey: Most Would Buy from Holiday Sales

Earth Day is quickly approaching. And while most consumers might observe the day by recycling, cleaning outdoor areas or conserving energy, others might patronize green businesses or those having Earth Day related sales. In fact, data from Fact Monster suggests that more and more people are observing Earth Day in various ways every year. So how many consumers are likely to shop Earth Day promotions or sales this year? And how many have done so in years past? We asked 1,000 respondents about their thoughts on Earth Day and their plans for this year’s holiday.

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Easter Survey: Families Most Likely to Make Holiday Related Purchases

Easter Survey: Families Most Likely to Make Holiday Related Purchases

The majority of Americans celebrate Easter in some way, according to data from the National Retail Federation. And those celebrations lead to billions of dollars in sales to businesses around the country, from retail stores to restaurants to candy producers. So how do Americans plan on spending Easter this year? And what types of things are they likely to purchase for the holiday? We asked 1,000 respondents about their Easter plans and what types of goods and purchases they’re likely to buy this year.

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Ad Campaign of the Week: Panera Campaign Appeals to Healthy Customers

Ad Campaign of the Week: Panera Campaign Appeals to Healthy Customers

Panera Bread wants you to know that it uses natural ingredients in its food. But it also wants you to know exactly what’s in all of its drink options. A new campaign from the restaurant features signs that offer information about what’s in each of its drinks, like added sugars and other ingredients, so that customers can make more informed choices. So how many consumers respond positively to this type of messaging? We asked 1,000 respondents about their thoughts on Panera Bread and then tested the campaign to see if it made any impact.

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Easter Dining Survey: Diners Interested in Convenient, Practical Options

Easter Dining Survey: Diners Interested in Convenient, Practical Options

American consumers spend a lot of money on food and candy over the Easter holiday. And while much of that is spent in stores and enjoyed in homes, there are still a fair amount of consumers that dine out for Easter, according to data from the National Restaurant Association. So how many consumers plan to dine out for Easter this year? And what are the most popular destinations for Easter diners? We asked 1,000 respondents about their Easter plans and their favorite restaurants to patronize for the holiday.

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Easter Purchases Survey: Consumers Likely to Purchase Multiple Items

Easter Purchases Survey: Consumers Likely to Purchase Multiple Items

With the Easter holiday quickly approaching, many US consumers are likely to head to their favorite stores to make a variety of different purchases. According to Statistic Brain, Americans spend an average of $14.6 billion each year on Easter related purchases. And those purchases can range from candy and food items to clothing and home decor. So how many are likely to make Easter purchases this year? And how can retailers attract Easter buyers? We asked 1,000 respondents about their buying habits surrounding the holiday.

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Easter Candy Survey: Cadbury Named Most Popular Brand

Easter Candy Survey: Cadbury Named Most Popular Brand

Easter is just around the corner, meaning many Americans are currently stocking up on Easter candy. According to a study from the National Confectioners Association, about 90% of Easter baskets will include some kind of chocolate or other candy, making Easter one of the busiest times of the year for candy producers. So how many Americans plan to buy Easter candy this year? And what are the top brands for the occasion? We asked 1,000 respondents about their favorite types of candy and the purchases they plan to make for the holiday.

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Buying Local Survey: Consumers Care Most About Quality

Buying Local Survey: Consumers Care Most About Quality

The buy local movement is making an impact on communities and businesses around the country. According to a report from American Express, there are plenty of different benefits of buying locally. So there are just as many talking points that local businesses and brands can use to attract potential customers in their communities. So how many consumers make a point of buying local when they get the chance? And what factors are most likely to impact those consumers? We asked 1,000 respondents about their thoughts on the buy local movement.

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Ad Campaign of the Week: Domino’s Ad Channels Ferris Bueller

Ad Campaign of the Week: Domino’s Ad Channels Ferris Bueller

If you’ve ever watched the movie Ferris Bueller’s Day off, then a new ad campaign from Domino’s is likely to look pretty familiar. The company enlisted the help of Joe Keery, best known for his role on the Netflix hit show “Stranger Things,” to play the lead in the ads. So how many consumers appreciate the ads enough to buy Domino’s pizza more regularly? We asked 1,000 respondents about their pizza buying habits and then tested the impact of the ad.

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Local Drinks Survey: Fun, Trendy Customers Likely to Be Interested

Local Drinks Survey: Fun, Trendy Customers Likely to Be Interested

According to data from the Brewers Association, craft beer sales can vary widely from state to state, suggesting that local beer consumption can make a big difference on those markets. And markets for other drinks like wine, cocktails and even coffee have also seen changes due to the push for more consumers to buy locally made products. So how many make a point of buying local drinks when possible? We asked 1,000 respondents about their buying habits and their thoughts on local drinks.

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Local Food Survey: Consumers Motivated by Quality, Health

Local Food Survey: Consumers Motivated by Quality, Health

The buy local trend has had a particularly big impact on the food industry, according to data from Statista. Consumers have gained more access to food products that were grown locally or made with locally sourced ingredients through events like farmers’ markets and through grocery chains that make a point of stocking local food items on their shelves. So how many consumers pay attention to this growing trend? And how many of them make a point of buying local food when they get the chance? We asked 1,000 respondents about their thoughts on this growing trend.

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Local Shopping Survey: Farmers’ Markets Named Popular Sources for Local Goods

Local Shopping Survey: Farmers’ Markets Named Popular Sources for Local Goods

Local shopping is becoming an increasingly popular trend in communities around the country. According to the Institute for Local Self Reliance, shopping locally can have a number of benefits for communities. But it also has to be a smart choice for shoppers. So how many consumers make a point of buying locally made or sourced products whenever possible? And what are their favorite places to buy local products? We asked 1,000 respondents about their local shopping habits and their thoughts on this growing trend.

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Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty Programs Survey: Consumers Want Value Over Price

Loyalty programs are more popular than ever. According to a report from COLLOQUY, more than half of consumers have signed up for new loyalty programs within the past year. And there are even some new styles of loyalty programs, like those that utilize mobile apps, that are grabbing customers’ attention. So how many currently belong to loyalty programs for various businesses? And what types of programs are most important? We asked 1,000 respondents about their thoughts on loyalty programs and how those programs might impact their buying habits.

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Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

Ad Campaign of the Week: Pass the Heinz Brings Mad Men Ad to Life

If you were a fan of the popular show Mad Men, then you may be familiar with a fictional ad campaign pitched by Don Draper for Heinz. The campaign “Pass the Heinz” consisted of a series of print ads with large photos of food that didn’t include any ketchup or other condiments and a simple statement: “Pass the Heinz.” And now, Heinz is bringing that fake campaign into the real world. The popular condiment company began running the ads recently with that same simplicity. So how well might they fare with today’s consumers? We asked 1,000 respondents about their buying habits and then tested the ads to see what kind of impact they might have.

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Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Restaurant Loyalty Programs Survey: Young Customers Most Likely to Sign Up

Customer loyalty can be a major factor in the success of restaurants. And loyalty programs can make a big difference for those restaurants. According to an infographic from Toast, loyalty programs can encourage visitor frequency and the amount of money customers spend when they go to restaurants. So how many consumers have already signed up for restaurant loyalty programs? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on customer loyalty in the restaurant industry.

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Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail Loyalty Programs Survey: Retail Stores Most Likely to Attract Loyal Customers

Retail businesses can certainly make use of loyalty programs to reward customers and incentivize repeat purchases. According to The Balance, customers that are part of retail loyalty programs are likely to recommend those companies to their friends and potentially help out their favorite businesses in other ways. So how many consumers see value in these types of programs? And what retail stores do the best job of attracting shoppers to their loyalty programs? We asked 1,000 respondents about their thoughts on retail loyalty programs.

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Travel Loyalty Programs Survey: Tech Savvy Consumers Likely to Sign Up

Travel Loyalty Programs Survey: Tech Savvy Consumers Likely to Sign Up

The vast majority of travelers said that they’ve been satisfied with their travel experiences over the past year, according to statistics from Airlines For America. And that means that there could be even more opportunities for airlines and other travel businesses to capitalize on customer loyalty programs. So how many consumers are interested in signing up for travel loyalty cards or memberships? And how many already belong to these types of programs? We asked 1,000 respondents about their thoughts on loyalty programs and specifically those within the travel industry.

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Healthy Living Survey: Majority of Consumers Likely to Purchase Health Goods

Healthy Living Survey: Majority of Consumers Likely to Purchase Health Goods

Healthy living has been a growing trend for years. And now there are even more industries seeing the effects of people’s interest in health food and other health related products. According to a recent report from NPR, about three quarters of Americans say that they eat healthy, though the evidence doesn’t indicate that those numbers are really accurate. And there’s even more that goes into healthy living than diet. Fitness purchases, memberships and even tech gadgets can help consumers stay healthy. But how many consumers really take advantage of all the options out there? We asked 1,000 respondents about their health habits and purchasing behaviors.

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Ad Campaign of the Week: Burger King Fire Ads Call Attention to Flame Grilling

Ad Campaign of the Week: Burger King Fire Ads Call Attention to Flame Grilling

Burger King flame grills all of its burgers. But while that might make for delicious menu items, it can also cause some problems. In fact, researchers found that Burger King restaurants have experienced more fires over the years than any other fast food restaurant. So the restaurant and its ad agency actually decided to use those fires in a new series of ads. The ads feature photos of Burger King restaurants on fire, with “Flame Grilled Since 1954” on each one. So how might consumers react to this concept? We asked 1,000 respondents about their fast food eating habits and then tested one of the ads to see if it made any difference.

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Health Apps Survey: Consumers Want Apps to Save Them Time

Health Apps Survey: Consumers Want Apps to Save Them Time

Health apps and other tech purchases are getting more popular among consumers. More than half of smartphone owners have downloaded health or fitness related apps onto their devices, according to a study from NYU’s Langone Medical Center. And apps aren’t the only type of health related tech purchases that consumers can make. There are also wearables and plenty of other high-tech devices that can help people get fit and track their progress. So how many consumers have made health related tech or app purchases recently? And how many are likely to do so going forward? We asked 1,000 respondents about their thoughts on health apps and other health related purchases.

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Fitness Purchases Survey: Half Likely to Make Purchases This Year

Fitness Purchases Survey: Half Likely to Make Purchases This Year

American consumers are becoming increasingly concerned with fitness. And that can lead them to make a plethora of different purchases ranging from gym memberships and classes to workout gear and other equipment. According to a report from IBISWorld, gym memberships and fitness related purchases are likely to gain even more popularity as disposable income increases. So how many expect to make fitness purchases in the coming year? And what brands are most likely to benefit from this growing trend? We asked 1,000 respondents about their buying habits and their thoughts on different types of fitness purchases.

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Health Food Survey: Few Brands Stand Out With Consumers

Health Food Survey: Few Brands Stand Out With Consumers

According to a study from Nielsen, consumers around the world are becoming more mindful of the foods they purchase, putting a specific emphasis on clean eating. That means there’s increased opportunity for health food brands to market their products to consumers. But just how many shoppers put an extra emphasis on healthy food items? And what are some of the top brands in this space? We asked 1,000 respondents about their thoughts on health food shopping and the different options that are available.

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Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Subscription Boxes Survey: Young Consumers Likely to Be Early Adopters

Interest in subscription boxes is growing, according to data from Google Trends. The subscription commerce market is made up of companies in niches like fashion, food and beauty supplies that send a selection of products to subscribers each month or week. And the methods that subscription companies can use to effectively target potential customers vary depending on those interest areas. So how many consumers have used subscription services? And how many are likely to do so in the future? We asked 1,000 respondents about their thoughts on this growing market.

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Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Ad Campaign of the Week: Moe’s Southwest Grill Destroys a Microwave

Some quick service restaurants use microwaves and freezers. But Moe’s Southwest Grill wants you to know that it doesn’t. In a unique new ad, the company actually drops a microwave from a helicopter, and then blows up a freezer. This is all to show that the restaurant only uses fresh ingredients and methods in making their menu items. So how many consumers does this message resonate with? We asked 1,000 respondents about their quick service restaurant preferences and then tested the ad to see if it made any impact.

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