How to write a great survey – AYTM Templates

Our team of researchers has crafted all-new, customizable, AYTM survey templates! They’re your plug-and-play solution for testing logos, ads, product concepts, and more. Templates are free of charge, and available to all members regardless of your subscription plan. Your templates are automatically available in your dashboard in a folder labeled “AYTM Survey Templates Library.”

AYTM Survey Template

If you have any questions, please contact support@aytm.com. We’re also available 6am-6pm (Pacific), Monday through Friday, at (415) 364-8601 or through chat on our site.

AYTM templates are now available for you to craft your very own:

 

Creative Test (Video Ad: 1 ad + control group)

Measure the impact of a video ad on purchase consideration and various brand attributes. Also test an ad’s brand linkage, as well as how it rates across various traits. This template includes questions about brand awareness and usage.

 

Creative Test (Video Ads: 3 ads + control group)

Test three video ads to measure their impact on purchase consideration and perception of various brand attributes. Also test an ad’s brand linkage, as well as how it rates across various traits. This template includes questions about brand awareness and usage.

 

New Logo Test (1 logo)

Test a logo across various traits. Also test the impact of the logo on brand perception, purchase consideration, and other behaviors.

 

New Logo Test (Multiple logos)

Test multiple logos across various traits. Also test the impact of each respondent’s favored logo on their purchase consideration and other behaviors. This template includes a side-by-side test of all logos you provide, as well as individual logo assessments.

 

Brand and Competitor Assessment

Assess how your client’s brand is positioned versus their competitors. Gather video responses and download them in presentation-ready formats. Also includes MaxDiff for assessing which product features matter most to your target market.

 

Creative Test (Image Ad: 1 ad + control group)

Measure the impact of a print ad on purchase consideration and various brand attributes. Also test an ad’s brand linkage, as well as how it rates across various traits. This template includes questions about brand awareness and usage.

 

Creative Test (Image Ads: 3 ads + control group)

Test three print ads against each other to measure their relative impact on purchase consideration and perception of various brand attributes. Also test an ad’s brand linkage, as well as how it rates across various traits. This template includes questions about brand awareness and usage.

 

Naming a Product/Company Test

Crowdsource the name of your brand or product, prompting survey takers with an image and/or video of your concept. Also test names from a preset list across various brand attributes as well as for brand retention. This template includes side-by-side testing of names from your preset list.

 

New Product Concept Test

Test a new concept, including its name, across various brand attributes; prompt survey takers with an image, video, and/or text description. Also assess purchase intent and other behaviors. Includes feature testing with MaxDiff, price optimization, and webcam video responses.

 

Brand Awareness and Perceptions Study

Test unaided brand awareness, how your brand rates across various traits, and where your brand fits in the competitive landscape of your industry. Also assess drivers of brand loyalty, as well as efficacy of your marketing initiatives on brand recall.

 

  • David Adio-Moses

    Thank you Astrid for this brilliant presentation
    This looks very interesting and enlightening
    How do we access this information since there is no icon to click on?
    Are we supposed to click on an icon to watch a demonstration guideline video?
    Is the video already on YouTube?
    Have a nice day