University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class research tools and access to over 25 million respondents to UGA MMR students. This is our first major university partnership, which will educate and empower the next generation of market researchers.

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CEO Lev Mazin says “We’re honored to partner with the world’s first MMR program that continues to set the standard for market research education. We are committed to empowering the next generation of researchers with the wide array of the leading-edge research automation tools that they will use in the real world. In doing so we are able to support them as they complete research projects for their coursework and carry the skills and knowledge well beyond into their professionalcareers.”

Dr. Marcus Cunha Jr., director of the MMR program at UGA, adds “The partnership between the University of Georgia’s Master of Marketing Research (MMR) and AYTM will further enhance the world-class education our students receive. In addition to gaining access to AYTM’s cutting-edge platform and training, students will systematically have access to AYTM’s proprietary research panel to conduct the many projects necessary to complete their coursework. In the past, students had to rely on social media and sporadic ad hoc access to panels in order to conduct their projects. This partnership will not only enhance the efficiency and quality of the projects, but also provide a great hands-on experience in panel-based marketing research, which will further increase the students’ value on the job market. We are proud to be selected by AYTM as their premier EDU partner.”

The partnership with AYTM is part of UGA MMR’s ongoing pursuit to provide the best and most innovative resources possible to future consumer insight leaders. As an advisory board member AYTM will join The Coca-Cola Company, Eli Lilly, Lowe’s Home Improvement and many more in helping mold the next generation of market researchers.

About UGA MMR

The University of Georgia’s Master of Marketing Research (MMR) program was the first of its kind in the U.S. in 1981. It is considered the gold standard of Marketing Research Education, and enjoys unparalleled brand awareness: UGA MMR was cited in the latest GreenBook Research Industry Trends (GRIT) Report three times more often than all other market research programs combined. The program boasts over 650 alumni and 100% job placement regardless of prior work experience.