Made in the USA Survey: About Half Will Pay Extra for American Manufacturing

As people across the country prepare to celebrate Independence Day, another patriotic holiday is also taking place this week. Today is Made in the USA Day, a holiday that celebrates the companies and brands that manufacture their products in the states. American manufacturing has been a hot topic for years, and one that many consumers consider to be very important. So how many will go out of their way to buy American made products? And what are their favorite brands that produce those items?

made in the usa

Made in the USA

In Ask Your Target Market’s latest survey, 73% of respondents said that it’s important to them to buy products that are made in America. 51% said they will actually pay higher prices in some cases to buy those American made products. However, there aren’t always a lot of options when it comes to buying those products. So just 45% said that most of the products they buy are made in America.

Types of Products

When it comes to choosing American made products, it seems that some types of products are more important than others. 67% said that it’s important to them to buy food products that are made in America. 54% try to buy American made clothing and accessories. 45% prefer to buy appliances, furniture and home items that were made in the USA. 43% prefer American made automobiles. 33% try to buy tech gadgets that were made in America. And 6% try to buy other types of American made products like supplements and dog food. Just 15% said they don’t go out of their way to buy any kinds of American made products.

American Brands

More specifically, some iconic American brands have worked to get their products made in America, though some also produce products abroad. Some of respondents’ favorite US based brands include Ford, Chevy, Kraft, Levi’s, Craftsman, American Apparel, Lee and General Electric.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Just big enough for one pancake from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 1 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.