Are You Addicted to Angry Birds? [INFOGRAPHIC]

Are You Addicted to Angry Birds? [INFOGRAPHIC]

The Widespread Popularity of Angry Birds

Angry Birds debuted in 2009 and has been downloaded over 300 million times. It’s on track to reach 1 billion downloads in the not too distant future. And here’s where it gets shocking ̶̶ people play Angry Birds 200 million minutes per day! That’s equal to 16 years of game play every hour of every day! Take a closer look at the Angry Birds infographic we put together for the whole story! Read more

9/11 Tenth Anniversary Survey: Attacks Changed America Forever

9/11 Tenth Anniversary Survey: Attacks Changed America Forever

This Sunday marks the tenth anniversary of the 9/11 terror attacks. Most Americans agree that the event forever changed the country and the world. Ten years later, how do people feel America has changed?

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Brand Research Fundamentals: Part 1 – Brand Development and Strategic Planning

Brand Research Fundamentals: Part 1 – Brand Development and Strategic Planning

Brand research is a critical component of business success for two reasons. First, it provides a business with hard data to make effective decisions. Second, it gives a business deep insight into consumers’ minds, because let’s face it, consumers don’t always act the way they say they will. In fact, when it comes to consumer behavior and buying decisions, consumers rarely act the way they say the will. Read more

Facebook Music Survey: Americans Open to New Music Service

Facebook Music Survey: Americans Open to New Music Service

The way people listen to music is constantly evolving. From live performances to records to iTunes and more, people are always searching for the latest musical experience. Most recently, rumors have surfaced about a new music service that will be provided by social networking site Facebook.

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Market Research Analysis: The Fundamentals of Understanding Your Data

Market Research Analysis: The Fundamentals of Understanding Your Data

Reading the results of your survey seems like a simple task, but there’s a lot more to it than you might realize. Not only do you have to see what your respondents said, but you also have to identify the most important results and interpret what they mean for your company. Market research analysis is a very important part of your company’s whole marketing process, and should be done carefully and concisely.

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Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

Identifying Leading Edge Users: Researching Early Adopters for New Product Marketing Success

In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what is new and edgy. These people have “leading edgeness.” When designing an online survey, you may want to profile this part of your target market. Read more

Four Day Workweek Survey: Americans Split on Changing Schedules

Four Day Workweek Survey: Americans Split on Changing Schedules

Many companies across the country are trying desperately to cut costs in any way possible. Some companies are even considering changing to a four-day workweek instead of the traditional Monday through Friday workweek. Are workers willing to accept this change, and will the savings be worth it in the end?

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Brand Promise – Validation Through Market Research

Brand Promise – Validation Through Market Research

In my recent post titled Brand Promise – How to Make It and Keep It, I discussed what a brand promise is and why it’s so important to your business. One of the final points I made was that you need to listen to consumers, research the marketplace, and make sure your brand promise is always on target. Market research can help you determine if your brand promise is the right one to ensure you reach your business goals. Read more

3D Technology Survey: Americans Not Excited for 3D

3D Technology Survey: Americans Not Excited for 3D

For years, Americans have been bombarded by ads for 3D movies and other 3D technology. But does anyone even care? Fewer and fewer movies are touting their 3D releases, and instead putting a disclaimer of “also available in 2D.” Is 3D technology just a fad that’s on its way out? Or is it really the future of entertainment?

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Brand Promise – How to Make It and Keep It

Brand Promise – How to Make It and Keep It

I’m often asked what a brand is. It’s a common question that even seasoned marketers and business people don’t fully understand. That’s because a brand isn’t the logo, tagline, and other tangible items that represent it. A brand is a promise. At its core, your brand promise should define your entire business and should touch every aspect of your company. Read more

Republican Primary Survey: Americans Say Too Early to Decide

Republican Primary Survey: Americans Say Too Early to Decide

Next Wednesday, Republican presidential candidates will gather for one of the first major debates of primary season. The debate has already gathered a lot of media attention because of a scheduling conflict with the President and the fact that it is the first debate featuring one of the party front-runners, Rick Perry. Who will tune in for the debate, and who will people support in the primary?

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New: image-based questions

New: image-based questions

Here at AYTM we’ve noticed that questions with images generally make your surveys more engaging, which in turn improves your data quality. Pictures can still be added to your AYTM question and answer fields as thumbnails just as before, but we’ve now added the “Image Question Type” into the Context Questions category.

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Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Market Researcher: 5 Things DIYers Can Learn from Corporate Pros

Corporate researchers, fulltime market researchers running the market research function for corporations or nonprofit organizations, have often learned the hard way about the best practices of conducting online survey research. Read more

How to Brand Like Steve Jobs and Apple

How to Brand Like Steve Jobs and Apple

In the wake of Steve Jobs’ resignation as CEO of Apple, the company he built not once but twice, I thought it would be a good time to reflect on the 5 key lessons Steve Jobs and Apple have taught us about how to brand. In my How to Brand series here on AYTM, I discussed the six primary steps of branding: research, values, messaging, education, experiences, and perception. But for Apple, there is more to the story of how to brand that you can learn from. Read more

AT&T Survey: Americans Don’t Want Higher Prices

AT&T Survey: Americans Don’t Want Higher Prices

This week, the US Department of Justice filed a lawsuit against AT&T, aiming to block the company from taking control of T-Mobile, one of its main mobile provider competitors. The DOJ claims that the merger would decrease competition and cause prices to go up, and many Americans are happy to hear that the merger might not go through. Others are criticizing the DOJ, saying the merger could create jobs in America.

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HOW TO: Build a Brand in 3 Steps

HOW TO: Build a Brand in 3 Steps

So you want to build a brand. You’re not alone. Every day individuals and businesses of all sizes launch new brands or decide to change their existing brands dramatically or minimally. No matter what stage you are in developing your own brand, you need to continually follow the three primary steps to build a brand. Read more

How to Plan a Survey Like a Market Research Pro

How to Plan a Survey Like a Market Research Pro

Planning a market research survey can seem like an overwhelming task if you don’t know where to start.  It is important to think about what purpose your survey will serve in your marketing efforts.  By following these simple steps, you can learn how to plan a survey that will yield helpful and quantifiable results. Read more

Hurricane Irene Survey: Storm Not as Bad as Expected

Hurricane Irene Survey: Storm Not as Bad as Expected

Over the weekend, people up and down the east coast planned for the arrival of Hurricane Irene. Over 40 people have died as a result of the storm, many lost power for days, and quite a few areas are still flooded. That being said, many who experienced the storm are saying it wasn’t as bad as they thought it would be.

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Matrix Questions in Online Surveys: Satisfying But Addictive

Matrix Questions in Online Surveys: Satisfying But Addictive

Online surveys can be designed with many different types of questions. Indeed, online survey platforms such as Ask Your Target Market give survey writers many different options beyond the basic “select one” from a list of answer options. One of the popular options is the so‑called matrix questions (which uses an interactive “sliders” interface in the AYTM platform). Read more

Online Dating Survey: Americans Split on Best Sites

Online Dating Survey: Americans Split on Best Sites

Online dating is a growing trend, but many still have not taken the leap. Each dating site claims to be responsible for many relationships, but how happy are online daters, really? And are there any sites better than the rest?

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Branding the Right Way – Rebranding FedEx

Branding the Right Way – Rebranding FedEx

As a follow-up to my Rebranding Essentials series, I thought it would be a good time to focus on an example of a great rebranding initiative from a well-known company — FedEx. This is the first post in what will become an ongoing series of Branding the Right Way and Branding Gone Wrong posts that will highlight great branding efforts and those that failed. Each post will provide insight into how the branding was done and why as well as the response from consumers. There is something different to learn in each branding example! Read more

Obesity Survey: Americans Need to Do Their Part

Obesity Survey: Americans Need to Do Their Part

For years, health experts have been warning Americans about the growing obesity epidemic. Americans and people around the world are eating more and exercising less, and food companies are not as concerned about health as many think they should be. Some experts say that the government should enforce higher health standards, but do Americans support that idea?

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Rebranding Essentials – Part 6: Measure, Research, and Tweak

Rebranding Essentials – Part 6: Measure, Research, and Tweak

rebrandingYou created your new brand identity and rolled out your rebranding to employees and consumers. Now what? That’s what Part 6 of the Rebranding Essentials series teaches you, but first, go back and read Part 1, Part 2, Part 3, Part 4, and Part 5, so Part 6 makes sense. Read more

Brand Promise Confusion – Is It a Water Company or an Oil Company?

Brand Promise Confusion – Is It a Water Company or an Oil Company?

As part of a company restructuring and subsequent rebranding initiative, a new logo debuted this summer for Ohio-based Marathon Oil Corporation. Given the tainted reputation of oil companies that was exacerbated by the BP oil spill in the Gulf of Mexico in 2010, the importance of creating a visual representation of an oil company’s brand promise is a challenging one. Consumers don’t trust oil companies and the anti-environment stigma that surrounds oil brands isn’t going to go away anytime soon. Read more

Steve Jobs Survey: Apple Will Continue to Succeed

Steve Jobs Survey: Apple Will Continue to Succeed

Steve Jobs, co-founder and CEO of Apple, announced his resignation. Tech enthusiasts around the world mourned the loss of Jobs as the company’s CEO, even though he has been appointed as the new chairman of the board. Will Apple continue to grow and succeed as a company without Jobs as the creative lead?

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