Looking to see what we’ve been up to lately? We’ve got all of our most recent stories right here! Dig into the latest from the team at aytm as we engage with current topics and exciting new trends in market research.
How to Name a Product - 10 Tips for Product Naming Success
Naming a product isn't easy. When coming up with a new product name, you need to research, plan, brainstorm, and then test before you launch. Find out how to name a product.
How technology is impacting research partnerships
The advancement of insights technology is making massive waves throughout the research world and changing the way brands partner with suppliers.
Q4 2022 feature release roundup
We’re committed to making improvements with you and your team in mind. With quicker turnaround times, limited resources, and the need for agile, it’s crucial to have a survey platform that can adapt to support your needs.
Survey text analysis: How (and why) to analyze free-form text responses
One important question when building a survey is whether to include open-ended questions. Is the value of open-ended questions worth the time and effort to analyze free-form text data?
Inside aytm: Meet Deborah Joyce
Deborah Joyce (Debs) does project management here at aytm and has been with the company for over a year and a half now. Learn a little bit more about what she does both inside and outside aytm.
What’s driving consumer demand for sustainable food options at the grocery store?
Several studies have shown that sustainability continues to be a key trend to watch in 2023. Our research team wanted to dig deeper into this growing trend. Here’s what we found.
Test and refine your concepts: Research for every stage of product development
Learn the best types of research to utilize throughout your product development workflow to create successful products and services that buyers will pay for.
Retail buying trends for 2023: Key trends to look for
It’s been said that the global upheaval caused by the COVID-19 pandemic propelled many aspects of the world’s economy, including retail, 5–10 years into the future.
Spotlight Q4: Solving for the future with Lighthouse Academy
We’ve made it easy for you to learn all you need to know about market research best practices with the educational materials on our new Lighthouse Academy!
Inside aytm: Meet Lauren Johns (LJ)
Lauren Johns (LJ) does sales administration here at aytm and has been with the company for nearly two and a half years now. We caught up with her to talk a little more about what she does both inside and outside aytm. Have a read!