Looking to see what we’ve been up to lately? We’ve got all of our most recent stories right here! Dig into the latest from the team at aytm as we engage with current topics and exciting new trends in market research.
Cross tabs for survey results: A beginner's guide
Learn what a cross tabulation analysis is, when you should use it, the benefits of crosstabs, and how to use aytm to perform it. Get the details!
5 ways to champion the value of agile insights to increase influence
As competition increases and budgets tighten, organizational leadership has to make rapid-fire decisions, and traditional research simply can’t keep up.
Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)
Capture reactions to your ads: An overview of aytm's Xpert Ad Series
Rooting innovation in consumer needs: Uncovering opportunities with jobs-to-be-done segmentation
Uncover exactly what JTBD analysis is and how you can use it to build powerful consumer segmentations that drive innovation based on consumer needs. Learn more
The best of both worlds: Possibilities for hybrid DIY market research
The market research landscape is packed with full-service suppliers and agile platforms. Hybrid DIY can be a middle ground, providing the best of both worlds.
Agility with stability: Avoiding the pitfalls of agile research transformation
Agile research has many benefits for brands, but transformations of this nature call for major organizational changes. Here are some common mistakes to avoid.
Agency insights: How research wins pitches
Market research has historically been too expensive and time-consuming to be used in pitches. But agile research is proving to be a game-changer for agencies.
Q2 2022 Feature Release Roundup: What's new at aytm?
We were hard at work in Q2 2022 building new and innovative ways to propel your research forward. See the latest and greatest releases from aytm.
Brand equity research: How to ask the right questions
Brand equity is a crucial part of your business and building it is critical to future growth and success. Find out how to use market research to measure it.